How Cedevita Olimpija is Getting Smaller Sponsors Involved More Through Their Mobile App

Mobile apps are powerful tools for sports organizations to engage with their fans and create new revenue streams. Cedevita Olimpija, a basketball club based in Ljubljana, Slovenia, is a great example of how to make the most of a mobile app and get smaller sponsors involved in the process.

Sports organizations are finding new exciting ways to connect with their fanbase, and mobile apps are an excellent platform for that - a phone is always in our pockets (hands?), right?

One such organization is basketball club Cedevita Olimpija, which has, together with Appworks, developed the "6. Zmaj" loyalty app to bring their fans closer to the action than ever before. With a range of features designed to enhance the fan experience, this app is bringing some nice touches to loyalty programs in the sports industry.

By registering for the app and providing limited personal information, fans can participate in app-related giveaways and projects. This not only incentivizes them to engage with the app, but also allows the club to gather valuable data. By offering exclusive discounts and benefits from the app's sponsors, Cedevita Olimpija is creating a community of loyal fans who feel valued and appreciated.

Through the app, Cedevita Olimpija offers fans a range of benefits, including giveaways, sponsor coupons, and photo/video reels. With short videos from the match they are able to enhance the fan experience, while also getting clear benefits from the coupons and discounts. The club? These actions help it generate additional revenue.

When users create an account, they gain access to a range of exclusive coupons and offers. Each coupon comes with a unique QR code that can be used at the point of sale. Each action is recognized and Cedevita Olimpija has full access to all the data related to coupon usage, including who has activated the coupon, how many times it has been used, and when it was used. 

Another great feature of the Cedevita Olimpija app is using QR codes to drive engagement at the arena. By placing a large QR code banner at each entrance, the club encourages fans to download the app. As an incentive, every time you scan the QR code, you are entering into a giveaway for that match. The winners are contacted and their prizes are given away on the court or in the arena tunnel. If this is done after the game, the prize is handed over by one of the players! This not only drives engagement but also provides an opportunity for the club and its sponsors to interact with fans directly.

Photo and video reels are other popular features of the app. Fans are encouraged to upload short videos or photos. The club selects the best content to be featured in the app alongside official content. The content is interesting because all videos are recorded from the hand and unedited, giving them a feel of closeness to the happening. Recording from the tunnel at half-time or from yesterday's practice? That is something fans cherish. 

Overall, the Cedevita Olimpija app is a great example of using mobile technology to engage fans and generate revenue. With these ideas, the club has managed directly to increase sponsor opportunities and create new revenues - especially in the market of small sponsors, which is often difficult to tackle. 

 

How Cedevita Olimpija is Getting Smaller Sponsors Involved More Through Their Mobile App

Mobile apps are powerful tools for sports organizations to engage with their fans and create new revenue streams. Cedevita Olimpija, a basketball club based in Ljubljana, Slovenia, is a great example of how to make the most of a mobile app and get smaller sponsors involved in the process.

Sports organizations are finding new exciting ways to connect with their fanbase, and mobile apps are an excellent platform for that - a phone is always in our pockets (hands?), right?

One such organization is basketball club Cedevita Olimpija, which has, together with Appworks, developed the "6. Zmaj" loyalty app to bring their fans closer to the action than ever before. With a range of features designed to enhance the fan experience, this app is bringing some nice touches to loyalty programs in the sports industry.

By registering for the app and providing limited personal information, fans can participate in app-related giveaways and projects. This not only incentivizes them to engage with the app, but also allows the club to gather valuable data. By offering exclusive discounts and benefits from the app's sponsors, Cedevita Olimpija is creating a community of loyal fans who feel valued and appreciated.

Through the app, Cedevita Olimpija offers fans a range of benefits, including giveaways, sponsor coupons, and photo/video reels. With short videos from the match they are able to enhance the fan experience, while also getting clear benefits from the coupons and discounts. The club? These actions help it generate additional revenue.

When users create an account, they gain access to a range of exclusive coupons and offers. Each coupon comes with a unique QR code that can be used at the point of sale. Each action is recognized and Cedevita Olimpija has full access to all the data related to coupon usage, including who has activated the coupon, how many times it has been used, and when it was used. 

Another great feature of the Cedevita Olimpija app is using QR codes to drive engagement at the arena. By placing a large QR code banner at each entrance, the club encourages fans to download the app. As an incentive, every time you scan the QR code, you are entering into a giveaway for that match. The winners are contacted and their prizes are given away on the court or in the arena tunnel. If this is done after the game, the prize is handed over by one of the players! This not only drives engagement but also provides an opportunity for the club and its sponsors to interact with fans directly.

Photo and video reels are other popular features of the app. Fans are encouraged to upload short videos or photos. The club selects the best content to be featured in the app alongside official content. The content is interesting because all videos are recorded from the hand and unedited, giving them a feel of closeness to the happening. Recording from the tunnel at half-time or from yesterday's practice? That is something fans cherish. 

Overall, the Cedevita Olimpija app is a great example of using mobile technology to engage fans and generate revenue. With these ideas, the club has managed directly to increase sponsor opportunities and create new revenues - especially in the market of small sponsors, which is often difficult to tackle.