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Media March 29, 2024

SAT HUB: Turning a Loyal Audience into a Membership Community

For over 30 years, SAT has held the attention of Serbia's auto-moto audience through weekly broadcasts and print. That audience was loyal, knowledgeable and engaged - and it wanted more than a feed of articles to scroll through.

SAT HUB is the answer to that: an app where reading is only the entry point, and where the most committed part of the audience gets a reason to keep showing up.

A membership model built on engagement, not just payment

At the heart of SAT HUB is exclusive content reserved for members, accessed through a tiered system:

  • Points-based membership: earned through active engagement, with access granted on points accumulated over the previous month
  • Paid membership: a straightforward monthly or yearly subscription
  • VIP membership: a hybrid tier for users who both earn points and subscribe, recognising the most dedicated part of the community.

The first tier is the interesting one. Most publishers offer one route to premium content: pay for it. SAT HUB offers a second: earn it. A reader with more time than money can reach the same content as a subscriber, and in doing so becomes considerably more active than a subscriber typically is.

Earning points

Users earn points by reading articles, responding to push notifications, uploading content, taking part in weekly quizzes and more. Every action is worth something, which turns routine app use into progress toward access.

What members can do

Membership unlocks articles, commenting, and weekly quizzes that let a knowledgeable audience test what it knows. VIP subscribers can upload their own photos and videos, which means the most committed users are also producing content — for a specialist publication whose readers own the cars, do the repairs and take the pictures, that's a meaningful editorial resource rather than a novelty feature.

The platform behind it

SAT HUB runs on our publisher app platform: native iOS and Android apps, content managed through mPanel CMS alongside the website, with the loyalty engine, subscriptions and user-generated content handled in the same system.

Nothing in SAT HUB was built from scratch for SAT. The points system, membership tiers, quizzes and upload moderation are all platform features, configured around what a specialist auto-moto publisher needed. That's what makes a model like this viable for a publication of SAT's size.

SAT HUB is available on Google Play and the App Store, or at satplus.rs.

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