Puls - media monitoring for newsrooms and clubs
One monitoring platform, two applications. Media Puls tracks what matters to a newsroom. Sport Puls tracks what matters to a club. Both run on the same engine, including broadcast, because we transcribe TV and radio rather than skipping it.
One engine, two applications
Media Puls and Sport Puls are not two products that happen to share a name. They are the same collection, filtering and dashboard layer, pointed at different entities and answering different questions.
Sources
Online, print, broadcast and social, configured to whatever you actually need to watch.
Ingestion
Continuous collection. Broadcast is handled through automated transcription, so TV and radio become searchable text rather than a clip someone has to sit through.
Filtering
By keyword, person, entity or topic.
Dashboard
One view, built around what you are monitoring rather than a generic brand-mentions feed.
Media Puls
Generic PR and brand-monitoring tools are built for a marketing team watching a brand. A newsroom has a different job. It needs to know what its competitors published, what is actually being read, and what it missed.
Your own coverage, and everyone else's
- Customisable source dashboard
You choose the outlets: national, local and foreign.
- Competitor monitoring
What they published, and when.
- Most-read tracking
Not just what competitors published, but what is actually being read.
Filtering that matches how editors think
- Keyword and person-based filtering
- Topic and beat-level views
- Semantic searchProfessional and above
Meaning, not just literal keyword matches.
GapsProfessional and above
Stories your competitors covered and you didn't.
Monitoring usually tells you what already happened. Gaps turns it into something an editor opens before the morning meeting: a list of what the rest of the market ran that you have no version of.
Sport Puls
A club isn't one brand. It's the club, plus a roster of named players, plus a coach, plus a fanbase that talks constantly. Press clipping agencies bill for a folder of cuttings; generic tools track a single brand keyword. Neither matches the shape of the problem.
Per-entity tracking
- Every entity separately
The club, each named player, the coach, the academy.
- Roster changes as roster changes
Not as a new configuration project every transfer window.
- Compare coverage across entities
The fan conversationPro and above
- Article comments
What readers are saying underneath the coverage.
- Fan forums
Where the conversation actually happens, which is usually not on the club's own channels.
Broadcast and press
- TV and radio via automated transcription
- Print and online
Across national, local and foreign outlets.
See it running on your own sources
Tell us what you need to watch, whether outlets, entities or channels, and we will configure a demo around it rather than showing you someone else's dashboard.
Book a demo