Fan engagement app platform

FanFuel

A fully customisable mobile app platform for clubs, leagues and federations. Content, matchday, loyalty, community and revenue, in one app your fans actually open.

A FanFuel club app home screen on a phone

Clubs, leagues and federations we work with

What's inside the app

News Feed
Match Stats
Tickets
Shop
Live Streaming
Polls & Quizzes
Fan Forum
Loyalty Points

The platform, feature by feature

Content

Centralised content hub

Your content on fans’ phones without extra work for your team.

  • Auto-sync from all sources: club website, YouTube and social pulled in automatically
  • Instant push: news publishes on the site, fans notified within seconds
  • Minimal operational effort: set up once, runs itself
The content feed in a FanFuel app, with club news and video in one list
Matchday

Live match experience

  • Real-time stats: synced live from your stats provider, no manual updates
  • Play-by-play alerts: goals, cards, substitutions pushed as they happen
  • Full match data: fixtures, results, standings, player stats, always current
A live match screen in a FanFuel app, showing the score and match events
Gamification

Polls, quizzes and predictors

Turn passive viewers into active participants.

  • AI-generated polls: Man of the Match, Player of the Month, automated
  • Pre-match quizzes: weekly challenges that keep fans connected between matchdays
  • Live predictors: yes/no and over/under questions triggered by live match events
Loyalty

Points for every interaction

Fans earn points across everything they already do, and spend them on things they cannot buy anywhere else.

Five ways to earn

Match attendanceQR scan at the venue
App participationpolls, quizzes and predictors
Purchasestickets, merchandise and food
Digital engagementpush and forum activity
Fan content uploadsphotos and video from the stands
Points balance earned, tracked and spent in the app

What points buy

Exclusive contentbehind-the-scenes access, locked features, premium forum sections
Tickets and merch discountspoints redeemable directly in the app
Unforgettable experiences“Meet the Players”, “Dinner with the Captain”, signed memorabilia
Community

Fan forum

Build the community around your club instead of renting it from a social network.

  • Discord-style group chats: multiple categories, from match analysis to banter
  • Player and staff Q&As: live sessions hosted inside the app
  • Premium tiers: points-based or subscription access to exclusive sections
  • AI moderation: automatically filters inappropriate content
The fan forum in a FanFuel app, with discussion threads
Fan content

Reels and fan-generated content

  • Social-style uploads: Instagram and TikTok-style photo and video feed in the app
  • Official plus fan content: club and supporter content in one curated feed
  • AI and CMS moderation: full admin control, with optional AI-assisted review
A vertical reel playing in a FanFuel app, with fan and club uploads
In-stadium

Matchday, upgraded

  • QR check-in: points and sponsor prize draw entry at the gate
  • Halftime draws: player-presented prizes and live activations
  • Geo-targeted alerts: push triggered by fan location inside the arena
  • Order from your seat: food and drinks through the app, no queue
Revenue

Ticketing, shop and sponsorship

  • Ticketing provider sync: connects to your existing provider, with season tickets and a digital wallet included
  • In-app webshop with personalised offers: ticket and merchandise recommendations based on each fan’s profile and history
  • Sponsorship inventory: classic and full-screen placements with measurable impressions and click-throughs, app sponsorship packages and naming rights, and deals reserved for season ticket holders and top-tier fans

Read this the right way round: the app is not another line on the cost side. It creates new sponsorship inventory you can sell: placements that did not exist before, with impressions and click-throughs you can actually report back to a sponsor.

Personalisation

Every fan gets their own experience

  • Fan profiles: activity, points history and earned rewards in one place
  • AI content feed: ranked and filtered by each fan’s behaviour

Fan tiers

1Casualfollows the results
2Loyalattends, plays along, buys
3Super Fanunlocks the best rewards
How our partners work

Greek Basketball League

Leagues face the club problem multiplied: fixtures, results and standings across dozens of teams, and fans who want all of it live. The Greek Basket League app runs largely on autopilot: articles come from the league’s own website, live scores and statistics sync straight from the data provider, and gamification keeps fans engaged between matchdays. Nobody on staff updates anything by hand.

Read the story

Croatian Basketball Federation

The Croatian Basketball Association covers men’s and women’s leagues, junior competitions and the national teams, and each fan follows only part of that. Games, standings, box scores and play-by-play arrive from the data provider, news and video from the federation’s own channels, and notifications are switchable per competition, so following one league doesn’t mean hearing about all of them. Live match alerts update in place instead of firing again for every basket.

Read the story

Serbian Football League

Fans of Serbia’s top football division were assembling a matchday out of club sites and social media. The official league app puts fixtures, live results, the table and club stats in one place, with a news feed from every club in the league and Fantasy integrated from day one, after three years without it in Serbia. Notifications follow the clubs a fan actually picks, so there is a reason to open the app between matchdays too.

Read the story

Questions we get asked

Typically 45 to 60 days from the start of the project, depending on how much we are collaborating on. If you are aiming at a particular date (the start of a season, a cup run, a membership drive), plan backwards from it and tell us early.

Yes. It is published under your name in all app stores, as your club's app rather than ours.

If you don't renew, we hand over a signing key so you keep publishing under the same name and keep every user you have built up. On your fans' devices it appears as an update, not a new app they have to find and install again.

From the providers you already use. Match data syncs live from your stats provider and ticketing connects to your existing ticketing platform, so you are not changing suppliers or entering anything twice. If a connection needs building from scratch it is a custom API integration: typically 15 to 40 hours at €35 per hour, with a detailed estimate before any work starts.

You keep full control from mPanel, and AI moderation filters inappropriate content before it reaches anyone. If you would rather not staff the review queue at all, we can run the AI administration for fan content and the forum. That is priced separately.

We do. We plan the structure with you, provide a design mockup, test throughout development, and send you demos to review until you are satisfied.

Nothing. Every upgrade we build for the platform is included in the monthly fee and reaches every club on it, so you get new capability without commissioning a new project each time.

Ready to give your fans a reason to open the app?

Tell us what sport you're in and how your fans follow you, and we'll show you the parts of the platform that apply.

Book a demo