Insights

Research, analysis, and practical guides on media technology, AI, and digital sports.

How ZmAI breathed fire on election weekend
Insights November 3, 2026 8 min read

How ZmAI breathed fire on election weekend

My great-great-grandmother votes every year: ZmAI at parliamentary election weekend

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700 points in 30 days: how SAT HUB readers earn their subscription
Media October 8, 2026 10 min read

700 points in 30 days: how SAT HUB readers earn their subscription

A SAT HUB subscription costs 2,400 dinars a year, which comes to 200 dinars a month. Readers who would rather not pay have a second way in: collect 700 points in 30 days, and they get the subscription for the month.

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Black panther on the polling station - How we built ZmAI: CRTA's Election Chatbot
Insights September 15, 2026 8 min read

Black panther on the polling station - How we built ZmAI: CRTA's Election Chatbot

Six days before Serbia's local elections on 29 March 2026, a citizen opened a chat window and typed: "What if I see a black panther walking around the polling station?"

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Fraktura's Loyalty Program App, Built by Appworks
Media August 14, 2026 6 min read

Fraktura's Loyalty Program App, Built by Appworks

Most retailers run into the same problem once they try to reward loyal customers: purchases happen across too many disconnected places to track properly. Someone buys a book online, then walks into the physical store the next week, then picks up something at a festival stand a month later, and from the merchant's side those look like three different customers, not one. Bookstores deal with this more than most, since a customer's relationship with a publisher isn't just transactional, it plays out across a webshop, a physical space, and a calendar of author events and literary festivals. Rewarding that kind of relationship with a generic discount code misses most of what's actually happening.

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Appworks delivers the official Super Liga Srbije app
Sport August 4, 2026 2 min read

Appworks delivers the official Super Liga Srbije app

Appworks has launched the official Mozzart Bet Super Liga Srbije mobile app, now live on the App Store and Google Play, giving football fans a new fan engagement hub for fixtures, live results, news and Fantasy in one place.

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How AI Processes Unstructured Evidence for Civic Accountability
Grant projects April 22, 2026 8 min read

How AI Processes Unstructured Evidence for Civic Accountability

The evidence of democratic backsliding was never missing. Civic organizations already have the data — they just have not had enough time or the right AI document processing tools to read all of it.

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AI assistant architecture for media organisations: how to avoid AI vendor lock-in
Media April 17, 2026 8 min read

AI assistant architecture for media organisations: how to avoid AI vendor lock-in

For media organisations, the right AI assistant architecture combines retrieval-augmented generation, model routing and data governance so the system fits the newsroom, not the other way around. The best AI assistant for a Greek sports broadcaster probably isn't powered by the most famous frontier model on the market, because the model should be a swappable component rather than a permanent identity.

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Ensure Digital Asset Management Search Speed Doesn’t Degrade as Team Libraries Grow Beyond 100k Files: A 2026 Guide for Media Companies
Pchela April 6, 2026 7 min read

Ensure Digital Asset Management Search Speed Doesn’t Degrade as Team Libraries Grow Beyond 100k Files: A 2026 Guide for Media Companies

A senior video editor. A two-hour deadline. An archive containing exactly the footage she needs — and the real challenge is keeping digital asset management search speed from degrading as team libraries grow beyond 100k files.

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Your Media Archive Is Costing You More Than You Think
Pchela April 6, 2026 5 min read

Your Media Archive Is Costing You More Than You Think

Somewhere in your organization's servers, there is almost certainly a high-resolution photo or video clip of exactly the moment a journalist is searching for right now. The reason they will not find it — and will reach for a stock photo instead — has nothing to do with storage capacity. It has everything to do with a filename that reads IMG_2023.jpg.

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The Hidden Cost of Untagged Media Archives [Infographic]
Pchela April 6, 2026 4 min read

The Hidden Cost of Untagged Media Archives [Infographic]

Your media archive isn't a backlog. It's a liability meter, and it's been running since the last time someone said "we'll tag those later."

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Your Archive Doesn't Know You: The Hidden Cost of Untagged Media Assets
Pchela March 26, 2026 10 min read

Your Archive Doesn't Know You: The Hidden Cost of Untagged Media Assets

Two hours before kick-off. Your social media editor needs a specific player celebration photo from last season - a particular goal, a particular crowd reaction, the kind of frame that makes a pre-match post land instead of just exist. They search the archive. They find nothing usable. So they open Canva and start from scratch.

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